The issue
- Our clients was experiencing significant changes in the largest customer segment
- Leading to a material decline in client revenues
- EBITDA fell below business case targets
Solution
- Sized the UK medical consumables market for 10 segment, including private acute, NHS, care homes
- Created a vision for the organisation in collaboration with the client senior leadership team
- Shortlisted target segments to drive organic growth
- Developed win strategies and business model options for each segment
- Identified approaches to extend treatment and care pathways into a patient’s home
- Developed a 5-year financial plan including revenue projections and investments required
The results
- Identified multiple growth pathways to reach 80% revenue growth within four years
- Developed a balanced framework of win strategies to drive incremental revenue and EBITDA growth
- Generated a 5-year strategic plan, go-to-market launch and implementation roadmap to capture the identified incremental income
